Box Hill is one of the largest Metropolitan Activity Centres in Melbourne and firmly established as the pre-eminent growth centre for the eastern suburbs. Box Hill has a long history of public and private investment and its growth is diverse across all sectors including health, education, retail, commercial development and housing.
Box Hill is an attractive investment space for private developers. The Whitehorse City Council would like to continue to encourage this into the future through the development of a high quality investment brochure specifically focusing on Box Hill. The brochure is intended to be provided to development groups looking to invest within the area as well as to existing businesses/property owners to provide them with current information and encourage them to reinvest within their businesses or properties.
One of the challenges presented to Bless Designs was for us to create a unique cover for the brochure. A gatefold cover with the cityscape of iconic Box Hill buildings was created to present a welcoming invitation to the reader. The foil finish on the windows of the buildings 'light up' the cityscape while a construction crane was included to signify the progressive development of Box Hill.