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Branding gives your small business a professional look and feel, which gives prospective customers more confidence on your ability to do other things professionally as well. |
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Strong brands generate customer trust and maintain customer loyalty. |
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Direct mail can increase results by 300-500% |
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Testimonials can increase sales by 250% or more |
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Your logo and corporate identity will be seen by many, and is your first chance to make a long lasting impression. |
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If you try to stand for everything, you will stand for nothing.
Narrow your focus. |
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Colour increases brand recognition by up to 80% |
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20% of your customers will deliver 80% of your revenues |
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Consistency is the key in building brand awareness. |
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75% of buying decisions are based on emotion. |
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Your brand gives you a chance to communicate your corporate vision and set you apart from your competitors. |
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If there is no obvious difference between the products or services of different companies and their prices are the same, customers will
be attracted to the stronger brand. |
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YOU are a brand.
It doesn’t matter what
size your business is,
how small your revenue or how many employees you have. |
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A brand means image.
Not just what it looks
like, (logos, style, etc)
but also the image of quality, reliability or
lack there of. |
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